Tag Archives: technolust

New Shiny Announced!

World goes bonkers!

Anyone with even just a passing interest in digital photography can’t have failed to spot the rumour mills and industry monitors grinding into life this past few weeks. New DSLRs are very much in the news, if you care about such things.

Canon announced a new professional flagship model, the EOS-1D X, back in October 2011. Aimed at replacing the current top-flight DSLR models they produce, it’s slated for release sometime in 2012. I won’t bore you with the technical details. If they interest you, they’re on the press release and everywhere else!

Nikon, meanwhile, has just unveiled their D3 series replacement, the FX-format D4. I can’t immediately find official release dates, but again, if you are sufficiently interested in the technical stuff, it’s in the press release and everywhere else!

These press releases are timed to hit the CES 2012 shindig in Las Vegas, Nevada, US. The Consumer & Electronics Show is one of the biggest international gadget-fests going, and everyone who is anyone in the technology world will be there. Except Apple, but there you go. That’s an entirely other story.

So why do I bring you this earth-shattering news? Am I being sucked into the technolust vortex? Will Snaptophobic end up as just another technoblog, regurgitating press releases about every new gadget or software without even pausing to breathe?

No. Not a chance.

If I am completely honest I have never been free of the vortex, but I find the effort needed to get incredibly excited about new gear has waned in proportion with my age and bank balance! Yes, I am interested in it, but only in a peripheral kind of way. Being a Canonista, the new EOS-1D X is interesting, but it’s so far beyond my budget that I can effectively ignore it. It’s a camera that may be of interest to me if I were a professional photographer and it was to be my key tool, but as I am not a professional and I already have a camera that’s more than adequate for my needs, I won’t be letting myself be sucked too deeply into the vortex.

With Nikon’s announcement, there will now be an inevitable increase in the Cankon/Niknon fanbois crowing over features that trump their arch nemesis. This is partly why I haven’t bothered you with the technical features of each new camera, because they are really irrelevant to you and me. The kind of people who will find that sort of information at all of real interest are those who are not—in my opinion, I hasten to add—real photographers. 

So, while the baying over megapixel counts, burst frame rates, astronomical ISO levels, focus points and other geeky stuff begins to inexorably grow in volume, remember this: it’s not about the gear.

The camera is just a tool, a means to an end. Some of my best images were taken using a 35mm film camera that cost £20. Learn to use the tool you have, and make great pictures. If you can afford one of the new shinies, or can justify one for your work, go to it with my blessings. If you just want to leave it in idiot mode, slung round your neck as techo-jewellery … words fail me.

No, really, they do.