Until recently, the increasing cutesification of society has been relatively easy to ignore. Experience has taught me that reading the product description on the back of an Innocent smoothie—essentially an In the Night Garden script about fruit—will cause me to involuntarily clench my fist so hard that I’ll cover myself in apple pulp. Similarly I know that I cant use Aussie shampoo, or see a bag of Percy Pigs, or watch any advert where a woman with the voice of a three-year-old sings a twee ukulele version of a song I used to like, because I’ll end up curled tight into the foetal position, shivering and weeping into my fists for days. I know this.
What a brilliant rant for a Monday morning.