The cutesification of everything makes me want to strangle an elf

Until recently, the increasing cutesification of society has been relatively easy to ignore. Experience has taught me that reading the product description on the back of an Innocent smoothie—essentially an In the Night Garden script about fruit—will cause me to involuntarily clench my fist so hard that I’ll cover myself in apple pulp. Similarly I know that I cant use Aussie shampoo, or see a bag of Percy Pigs, or watch any advert where a woman with the voice of a three-year-old sings a twee ukulele version of a song I used to like, because I’ll end up curled tight into the foetal position, shivering and weeping into my fists for days. I know this.

via The cutesification of everything makes me want to strangle an elf | Stuart Heritage | Comment is free | The Guardian.

What a brilliant rant for a Monday morning.

One thought on “The cutesification of everything makes me want to strangle an elf

  1. Sorry Heather, the world is fresh out of such things. All available Elves and Pixies have been recruited by the BIG stores, the MIDDLE stores and the LITTLE stores because it is Christmas don’t you know!

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