Google, like hoover, has become a commonplace word to mean “internet search”. In the beginning it was simple, proud to give search results in fractions of a second. The company even had a motto: do no evil. Other search engines have since bowed to the inevitable. Google über alles.

Now? The motto is long gone. Alphabet, the parent corporation, is enormous with tentacles spreading into everything. Search results, initially just full of advertising, are now becoming garbage regurgitated by so-called artificial intelligence.